Marketing Manager
Salary: £29,295 - £33,686
Contract type: Permanent
Reporting to: Head of Marketing and Audiences
Department: Audiences and Media
Who are we?
We are Scotland’s design museum. Designed for everyone, firing imaginations and sparking curiosity in design across Scotland and around the world. At V&A Dundee we are on a mission to inspire and empower through design.
Design shapes our world, it's part of everyday life and it's everywhere. We are a museum with energy and have a vision of the future where everyone is inspired through design and recognizes its far-reaching impact in our lives.
We are a welcoming place for people of Dundee to explore design and to use as an everyday part of their city, as well as inviting visitors from around the world. We are part of the V&A family of museums that celebrate creativity in all its forms from across centuries, for everyone.
The Marketing Manager will develop and implement integrated insight-driven marketing campaigns to build a strong brand profile for V&A Dundee and support income generation by driving visits to the museum, exhibitions, events, shop and Tatha Bar & Kitchen.
This dynamic, fast-paced role promotes V&A Dundee as a must-see international visitor attraction, through a performance-led approach, actively developing growth audiences, taking through the funnel to conversion.
Create and implement effective multi-channel marketing campaigns to develop audiences and drive visits to V&A Dundee exhibitions, events, shop and Tatha Bar & Kitchen
Use audience insight and all available data to inform integrated, insight-driven marketing through a performance-led approach, maximising the use of CRM systems and automation
Maximise income generation by working with the Membership and Retail teams as well as catering partners on collaborative marketing and promotion, ensuring this is brand-aligned and integrated across V&A Dundee activity
Deliver a broad range of marketing activity across print, online, partner promotions, e-marketing, social media, and advertising, including development of micro campaigns to reach new audiences
Monitor and report on campaign performance for owned and paid channels to learn from past activity, iterate and constantly improve marketing outcomes
Manage the cross-organisational What’s On process, ensuring a smooth promotion pipeline to maximise the reach and impact of each event
Manage external designers, media buyers, creative agencies, copywriters and distribution houses
Develop strategic partnerships with leading industry brands including hospitality and accommodation providers, transport providers, online travel agents and review sites
Liaise with city tourism partners to ensure V&A Dundee is embedded in city-wide marketing initiatives
Play an active role in internally championing the V&A brand, helping embed it across the organisation
Be available out-of-hours to undertake planned activity on an occasional basis.
Any other duties determined to be reasonable for this position
Essential
An experienced digital marketer with hands-on marketing experience of running successful paid campaigns
Proven understanding of managing a high-profile brand or a large public-facing organisation
Proven experience of developing and implementing successful multi-channel, multi-market campaigns which deliver to organisational objectives, targets and KPIs.
Ability to write standout, engaging copy
Proficient in relevant campaign management and analytics tools such as Meta Business Suite, Ads Manager, Google Analytics, Google Search Console
Demonstrable experience of working with Email Service Providers and CRM systems (ie. DotDigital and Spektrix)
Experience of working with CMS to update event/campaign landing pages (ie. Storyblok)
Creative approach to problem solving
Strong network of contacts in marketing, lifestyle and leisure industries to generate partnerships
Communicates with credibility and authority to help others hit deadlines and fulfil briefs
Self-motivated, proactive and willingness to ‘go the extra mile’
Relevant degree or post-graduate qualification or equivalent significant experience
Desirable
Knowledge of the cultural, creative, tourism or education sectors.
Knowledge of Google Ad Grant for charities
Experience of audience segmentation models
Experience of ecommerce platforms, such as Shopify
Understanding of the tourism ecosystem, trends and opportunities.
Deadline for applications: no later than 11.59, 28 November 2024. Interviews will take place on 11 December.
This is a full-time position, working 37.5 hours per week working in a hybrid flexible environment with a mixture of home working and working from our museum in Dundee. We offer a generous package including 38 days holiday, pension scheme, company sick pay, entry to V&A Dundee paid exhibitions and many more discounts and benefits.
We are an equal opportunity employer and encourage applications from everyone and do not discriminate on the basis of race, religion, gender, sexual orientation, age, marital status, disability or any other protected characteristics.
V&A Dundee is aware that working more flexibly is a central element of attracting and retaining disabled people in the labour market. We encourage you to apply if you define yourself as disabled under the Equality Act 2010 (including deaf or neurodivergent).
If you require any adjustments during the recruitment process, such as receiving the interview questions in advance or documents in an alternative format, please let us know via the email below.
If you have any issues with your application, please email: hr@vandadundee.org